Image of Elizabeth F. Purinton

Contact Information

Academic School

School of Management

Office

Dyson 112B

Email

Elizabeth.purinton@marist.edu

Phone

845-575-3225, ext. 2942

Elizabeth F. Purinton

Associate Professor of Marketing

Bio

Elizabeth Purinton (PhD – University of Rhode Island) is an Associate Professor and Department Chair at Marist College in Poughkeepsie, New York, U.S.A.  Dr. Purinton is a fellow of the AMA-Sheth Foundation Doctoral Consortium.  Her research programs include consumer behavior of jewelry and tattoos, student engagement, and strategic alignment.  Dr. Purinton’s research is published in the Academy of Marketing Science Review, Journal of Electronic Commerce in Organizations, the Journal of Business Research, the Journal of Business and Behavioral Sciences, the Journal of Business to Business Marketing, and several conference proceedings.


Education

PhD, Marketing, University of Rhode Island
MBA, Specialization in Small Business Administration, University of Rhode Island
BSBA, Management, University of Maine


Research Interests/Areas of Focus

Consumer behavior of jewelry and tattoos, student engagement, integrated curriculum and strategic alignment


Selected Publications

Purinton, Elizabeth F., (2016), “How Geek Chic Can Lead the Way to Better Marketing Models:  The Call to Research Fashion Adoption”. Journal of Business and Behavioral Sciences (Fall). http://asbbs.org

Purinton, Elizabeth F., Alexander, E. (2013) “Obtaining Faculty Motivation and "Buy In" to a Major Program Change:  A Case Study in Assessment”. Business Education Innovation Journal, 5.

Purinton, Elizabeth F., Deborah E. Rosen and James Curran. (2006) “Marketing Relationship Management:  Antecedents to Survival and Dissolution”, The Journal of Business to Business Marketing, 14 (2), 75-103.

Rosen, Deborah E., and Elizabeth F. Purinton, (2001), “Web Site Design:  Viewing the Web as a Cognitive Landscape”, the Journal of Business Research, 57 (7), 787-794.

Journal Articles

Purinton, Elizabeth F., “How Geek Chic Can Lead the Way to Better Marketing Models:  The Call to Research Fashion Adoption”. Journal of Business and Behavioral Sciences (Fall). http://asbbs.org

Purinton, Elizabeth F., Alexander, E.  “Obtaining Faculty Motivation and "Buy In" to a Major Program Change:  A Case Study in Assessment”. Business Education Innovation Journal, 5.

Purinton, Elizabeth F., “An Analysis of Consumers' Attitudes about Artificial Diamond and Artificial Love”. Journal of the American Association of Business and Behavioral Science. 24 (3), 68.

Purinton, Elizabeth F., “Consumer Behavior and Cubic Zirconia: Fabulous Friend Fashion Faux Pas?” Journal of Business and Behavioral Sciences.

Purinton, Elizabeth F., “The Joy of Kitsch in the Middle Class”, American Society of Business and Behavioral Sciences eJournal, 6 (1), Spring 2010, 111-117. 

Purinton, Elizabeth F., “Diamond Dreams and Rhinestone Realities:  What History Tells Us of the Meanings of Jewelry in American Culture”, the Journal of Business and Behavioral Sciences.

Purinton, Elizabeth F., Deborah E. Rosen and James Curran.  “Marketing Relationship Management:  Antecedents to Survival and Dissolution”, the Journal of Business to Business Marketing, 14 (2), 75-103.

Purinton, Elizabeth F., “From Whence We Came:  The Changing Sources Of Marketing Thought”, Journal of Business and Behavioral Sciences, Vol. 13 (1) 243-262.

Purinton, Elizabeth F., “Is Sex All It’s Cracked Up To Be?:  The Marketing Implications of Gender”, Journal of Business and Behavioral Sciences, 12 (2) 13-31.

Rosen, Deborah E., Elizabeth F. Purinton and Scott Lloyd, “Web Site Design:  Building a Cognitive Framework”, the Journal of Electronic Commerce in Organizations, Vol. 2 (1), 15-28.

Rosen, Deborah E., and Elizabeth F. Purinton, “Web Site Design:  Viewing the Web as a Cognitive Landscape”, the Journal of Business Research, 57 (7), 787-794.

Rosen, Deborah E., Jonathan E. Schroeder, and Elizabeth F. Purinton, “Marketing High Tech Products: Lessons in Customer Focus from the Marketplace,” Academy of Marketing Science Review [Online], 98 (06)


Selected Presentations

Purinton, Elizabeth F., Burke, Megan. (2018). The Fun Factor: Enhancing Student Engagement. Northeast Business and Education Association Conference.

Purinton, Elizabeth F., Weller, H., Linde, E.(2017) Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics. Kennesaw, GA: e 2017 Atlantic Marketing Association Conference.

Purinton, Elizabeth F., Weller, H. (2017), Developing Personal Accountability in Business Students:  Using Student Roles and Instructor Coaching to Maximum Benefit (1st ed., vol. 10). Orlando, FL: Global Business& International Management Conference. http://www.jgbm.org/index.htm

Purinton, Elizabeth F., (2014) College Students on Pins and Needles: Gendered Differences of Tattoos and Piercings. Society for Marketing Advances. http://www.marketingadvances.org

Purinton, Elizabeth F., (2013), Consumer Complainers: Biology, Society, or Other? 2013 AMA Summer Educator’s Conference, Boston, MA.


Awards and Honors

2018 Technology Innovation and Digital Education Awards (Tech IDEAs) -- Innovative Use of Technology, Honorable Mention 

Best Paper of a Track Chair - American Society of Business and Behavioral Sciences, Seventeenth Annual Meeting, February 2016.

Best Paper of a Track Chair, American Society of Business and Behavioral Sciences. February 2014.

Outstanding Service Award - American Society of Business and Behavioral Sciences, Seventeenth Annual Meeting, February 2011.

Best Paper of a Track Chair - American Society of Business and Behavioral Sciences, Seventeenth Annual Meeting, February 2010.

Best Track Paper - American Society of Business and Behavioral Sciences, Sixteenth Annual Meeting, February 2009.

Faculty of the Year, Beta Gamma Sigma, Chapter 380, 2006.

Best Track Paper - American Society of Business and Behavioral Sciences, Thirteenth Annual Meeting, February 23-25, 2006.

Best Track Paper - American Society of Business and Behavioral Sciences, Eleventh Annual Meeting, February 19-23, 2004.

Selected for “Who’s Who Among America’s Teachers”.

Consortium Fellow, 1998 AMA-Sheth Foundation Doctoral Consortium, Athens, GA.

Graduate Teaching Excellence Award, College of Business Administration, University of Rhode Island, Kingston, Rhode Island.